Marketing Management Studies at Fontys University, The institute for marketing management: two Bachelor's Degree programmes: Marketing Management, International Business and Management Studies (IBMS).


	The institute for Marketing Management offers two four-year Bachelor's Degree programmes: Marketing Management (MM) and International Business and Management Studies (IBMS). Both courses aim at providing students with the knowledge and skills required for different functions in marketing and international management.

Marketing Management (MM) is one of the two majors of the institute for Marketing Management. This course is mainly given in Dutch, but certain parts are given in English and some literature is also only in English available. Students are stimulated to follow a placement abroad, but this is not obliged for this course

The International Business and Management Studies course (IBMS) is the other major of the institute for Marketing Management. Its main emphasis is on issues and challenges in the field of International Marketing and Management. One of the main differences with the Marketing Management course is the entire international focus of the study; The course is given entirely in English and students are obligated to study a second foreign language, next to English. Students also have to follow a Business Placement abroad.

During the course the students learn to deal with problems such as:

How to launch a product on a foreign market;
How to organise the company's international activities;
How to react to and prepare for changes in the political, economic and legal environment;
How to use the Internet in E-business activities;
How to plan and control the financial resources for international activities.

Characteristic of the International Business and Management Studies course is the broad business perspective. The core topics are:

International Management
International Marketing
Management & Financial Accounting
Management Information Systems

The Study

Introduction Introduction to the Marketing studies: MM & IBMS

Methods Study methods, always up-to-dated to the latest demands

Contents What exactly the study consist of?

	Related links
	Marketing Management course International Business & Management Studies (IBMS) Fontys IBMS website IBMS site