Examples of assignments that MM and IBMS students fulfil during their introductory placement are:
  • a sector analysis - an analysis of the macroeconomic environment of the company, determination of the size, growth and attractiveness of the market the company is in;

  • research of customer satisfaction;

  • research of the customer needs and wants;

  • research of the company image amongst present and potential customers;

  • doing a media selection for promotional purposes;

  • composing a trade fair plan for the company;

  • composing a promotion plan;

  • performing an internal analysis (including a company strengths/weaknesses analysis);

  • the determination of the unique selling proposition (USP) and the relative competitive advantage of the company;

  • performing a competitor analysis;

  • composing an acquisition plan or a plan for customer relationship management;

  • building a website for the company;

  • building a customer information system or a marketing information system;


IBMS students can also fulfil more specific business and management assignments like:
[coming soon]




In case the student performs marketing and sales support tasks within the company, the exact nature of the tasks must be well-described (example: not "supporting the sales department", but "gathering customer information for the preparation of sales calls of the salesmen", or "giving recommendations for the improvement of the sales function of the company", etc.).

Apart from the assignment the student executes for the company, he/she should also do two minor assignments for school: writing a report on the general and the business culture in the country in which he/she does the business placement, and a report on the student's efforts to attain one or more personal objectives which he/she must formulate and discuss in advance with his/her school counsellor.


Insight of
Introductory Placement


Objectives
Projects
Report

Assignment examples

Work plan
Time table

Assessment and evaluation

Check the same in
Final placement


Fontys IBMS website



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