Examples of assignments that MM and IBMS students fulfil during their introductory placement are:

a sector analysis (an analysis of the macroeconomic environment of the company, determination of the size, growth and attractiveness of the market the company is in;

research of customer satisfaction;

research of the customer needs and wants;

research of the company image amongst present and potential customers;

doing a media selection for promotional purposes;

composing a trade fair plan for the company;

composing a promotion plan;

performing an internal analysis (including a company strengths/weaknesses analysis);

the determination of the unique selling points and the relative competitive advantage of the company;

performing a competitor analysis;

composing an acquisition plan or a plan for customer relationship management;

building a website for the company;

building a customer information system or a marketing information system;




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