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In our philosophy a business placement must be mutually beneficial for the company, the student and the university.
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A business placement be in the interest of your company because:
- the student can execute projects or do research in the field of sales and marketing for your company;
- the student can be employed in day-to-day marketing activities;
- an analysis of the company form a different point of view; the student may contribute new ideas and know-how to your company.
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A business placement abroad provides students with the opportunity to achieve the learning objectives of the placement:
- achieving personal objectives like improving their personal social and communications skills;
- development of character and personality: learning to act independently, bearing responsibility, working on specific personal objectives;
- apply their theoretical knowledge in practice;
- explore their future professional workplace in an international environment;
- learn to work in and with other cultures.
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Business placements allow the school to reach its educational goals, so the students learn to:
- work in a company;
- recognize different roles, positions, structures of decision making in companies;
- manage their own tasks, to take responsibilities for their own behaviour and for the way they are functioning in the company;
- identify their strengths and weaknesses, improve their weaknesses and use their strengths.
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We consider the placement as a cooperation between the company, the student and the school. So what can the three parties expect from one another?
The company can expect from the student:
- a temporary employee who for a period of nineteen weeks will be working for the company with 100% dedication and with all his or her abilities;
- a fresh, positive critical look from outside on the company;
- deployment for activities for which the company does not have time.
The company can expect from the school:
- supervision by a lecturer;
- support the student to make the placement successful.
The student can expect from the company:
- supervision from a qualified employee;
- the opportunity to achieve the placement objectives;
- a clearly described task and accompaniment activities;
- a personal workstation and access to the necessary facilities like computer, telephone etc.
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